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Briefly introduce Nike, Inc. as a US-based transnational corporation. Highlight its position in the market compared to competitors like Adidas and Reebok. Discuss Nike's reputation
Briefly introduce Nike, Inc. as a US-based transnational corporation. Highlight its position in the market compared to competitors like Adidas and Reebok. Discuss Nike's reputation as a premium brand due to its quality and high price
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
