BRIEFLY SUMMARIZE MISSION AND VISION STATEMENT FROM THE CONTENT BELOW.

EXECUTIVE SUMMARY

A traditional eatery called Blessed Bean Organic cafe may be found in New York City's Bronx. The main objective of this company is to provide potential consumers with the best freshly baked goods, brewed organic coffee, and fantastic calming music that would provide a fun environment for the clients to meet, interact, and socialise. Tea, hot coffee, espresso, chai tea, organic tea, latte, cortado, cappuccino, soy beverages, mocha, iced products, macchiato, and all varieties of baked bread, including whole bread, wholemeal donuts, croissants, and all varieties of freshly baked wholemeal bitings. The company primarily caters to busy working-class individuals of all ages who need freshly brewed, superior coffee in a nice setting that encourages interaction.

Organic coffee products, wholesome salads and sides, and bread for freshly baked goods would be the company's distinctive products that would set us apart from our many competitors in the sector. Over the past ten years, there has been a rise in client health consciousness recognising the value of wholesome foods. Currently, the majority of consumers favour low-fat foods with little added sugar and healthy options like vegetables and fruits. For instance, our masala chain will have a fantastic detoxifying quality, whilst organic coffee is not heavily processed and therefore offers the customers significant health benefits.

The coffee and snack industries in the US face fierce competition from well-established companies that bring in about $48 billion in annual revenue. The major companies in the market include Dunkin' Donuts, Starbucks, Coffee Beans, Tea Leaf, and Diedrich, among others. Also, fifty major corporations control 70% of its sales, while the fragmented market of small businesses controls the other 30%. The industry has very high entry barriers, yet the narrow market that allows for new competitors is enabled by product and price differentiation. As a result, Blessed Bean Cafe will use this to differentiate its products by making them healthy and organic as part of its entry strategy. The suggestion is that in order to draw in and keep customers who care about their health, the tea and coffee alternatives will be premium and organic. Blessed Bean Cafe will conduct market research to ensure that its products are offered at $0.5 less than the market price across all of its products to quickly attract customers for the first six months, after which the product prices will be increased by $1.5 to acquire the projected profit. This strategy will allow Blessed Bean Cafe to successfully penetrate this market.

As the company has already secured another $100,000 in corporate savings, the founding team will be needed to apply for at least $100,000 in bank loans. A straightforward organisational structure will be used by the corporation, with the CEO serving as the chief executive officer and being supported by a group of marketing officers, an IT manager, five chiefs, lawyers, and an accountant. The company will also hire a law firm's services and make sure that it has all the required legal operating paperwork. Depending on the demand, the corporation will produce and make the products available to customers that visit the caf. The CEO would be in charge of the caf, and his main responsibilities would be making decisions and ensuring that the company's operations ran well. To ensure a healthy population in New York City, our marketing strategy will provide our potential customers coffee that is higher quality and healthier. The coffee shop attempts to satisfy the needs and demands of customers who are concerned about their health and want nutritious coffee. Also, the company plans to sign up at least 500 clients in the first month. Thereafter, it is anticipated that the firm would grow at a pace of 30% yearly and 25% yearly in terms of the number of clients. In terms of revenue, the company expects to bring in at least $101083 a month during the first year, $140208 during the following year, and $190750 during the year prior.

PROOF OF CONCEPT

Downtown New York City is home to the organic coffee and snack shop known as Blessed Bean Cafe. The company wants to draw in customers who are concerned about their health with its high-quality ground coffee, which has all the advantages of coffee, and whole-wheat accompaniments of various nutritious selections, veggies, and fruits. The quickest way to break into the coffee and snack business is to capitalise on a product's distinctiveness. The market is generally concentrated at the top and fragmented at the bottom. Furthermore, due to the minimal financial and regulatory barriers, the sector is quite simple to enter. Due to the high-stress working environment and social circles in the city, coffee goods are in high demand, in line with the IBIS world. As a result, the people would want to chat and unwind over a delicious cup of coffee. Aside from the demographic indicators of high demand, there is also a shift among the populace towards healthier drinks and foods. For customers who are interested in more nutritious food options in their preferred coffee shop, Blessed Bean Cafe wants to offer the items of choice. By offering freshly ground natural coffee that doesn't include preservatives, the client's requirements and needs will be satisfied. Also, providing a distinctive and high-quality product at a lesser cost will enable the company to draw in the required customers and establish itself in the market. Coffee Bean, Starbucks, Diedrich, Dunkin' Donuts, and Tealeaf are our main competitors. In contrast to the heavily processed and preserved options now on the market, our products will generally focus on offering customers fresher, more genuine, and a variety of healthy alternatives.

BUSINESS CONCEPT

In order to meet the needs of their customers' health, Blessed Bean Cafe will offer a variety of items such low-fat milk, freshly ground coffee, a selection of healthy teas, whole bread for snacking, and fresh salads. Our products are motivated by the need to create healthy solutions for customers in light of the rise in lifestyle diseases brought on by the industry's harmful foods. Three guiding principles will govern operations at Blessed Bean Cafe: integrity, passion, and quality (Parr, 2018). The company will provide genuine goods of the highest calibre while firmly supporting excellence in all operational procedures. As a result, we will significantly increase value while ensuring that our services and goods adhere to the moral standards demanded by the sector.

The foundation of the business model for roasters will be the quality of the manufactured goods, with a focus on the health-conscious consumers who want finer-ground natural coffee varieties and healthier bites, as well as the use of online and social media advertising to draw in and keep the potential market. So, the company wants to attract health-conscious adults between the ages of 25 and 75, mainly women. These will be our principal customers. Also, our healthy substitutes will be appropriate for various clientele groups including the elderly, kids, and teenagers who enjoy the caf's more nutrient-dense fare. Working-class employees, business partners, and families that want a distinctive coffee experience based on a wide selection of freshly grounded authentic coffee and wholesome bites of optimal quality will be the spin-off clients.

MANAGEMENT TEAM

The CEO, who will be the caf's general manager, will be the only member of the management team. In order to effectively manage the company's revenue and buy the goods required for the caf's operations, the accounting officer will make sure that the financial procedures are followed. The operations manager would oversee the management of other personnel such as service servers and cooks while the legal officer would take care of any legal issues associated with the operations. This would ensure that the business's core operations would function smoothly. The accountant will have the prerequisites for a bachelor's degree in financial accounting, as well as the relevant years of experience. The CEO must have the necessary business administration degree as well as appropriate expertise managing corporate operations, while the operations manager should be educated in food science and technology. The chefs would be qualified to give the high-quality services needed to meet the standards for the products because they would have a catering diploma. To ensure that contract renewal is predicated on performance, the accountant, CEO, and operational officer will collaborate under a written agreement. This strategy is essential to ensure the company's effectiveness in the future and that it achieves its initial goals.

MARKET ANALYSIS

One significant player in the coffee and snack market in the US brings in over $48 billion annually. There are a tonne of market participants in the sector, with Starbucks, Coffee Beans, Dunkin' Donuts, and Tea Leaf among the most prominent. In addition, the top fifty companies control 70% of the industry's sales, with small businesses controlling the remaining 30% of the market. According to IBIS, the coffee business is expanding quickly and generates $48 billion in yearly revenue. Its development is ascribed to the market's demand for high-quality services and goods as well as the rise in disposable income.

Also, consumers in this market are becoming more health-conscious compared to the previous ten years because of the rise in lifestyle ailments and illnesses. Thus, there is a rise in the market's need for goods with low levels of salt, sugar, and fat. Because of the rise in demand, businesses in this sector have had to expand the number of healthy alternatives to their products on the menu in order to stay competitive. The industry is thought to be at its mature stage of the company life cycle at the moment, which suggests that the barriers to entry are very low, the level of competition is high, and the rivalry amongst established companies is still fierce.

The sector depends on international coffee production from the Caribbean, South Africa, Africa, and Asia. At least 67% of the coffee eaten in the US is produced in America. Over 79% of coffee drinkers in the US take at least two cups each day, and the majority of customers frequently attribute their enhanced alertness to the coffee. As a result, the industry's viability is encouraging, according to business assessment marketing, which states that independently owned cafes can stay competitive and effective in the market as long as they carve out their own niches and avoid going up against well-known names like Starbucks.Thus, businesses who want to enter the market with distinctive items that offer a distinctive diversity of tastes and options have a high chance of making a profit, according to market research.

Adults between the ages of 25 and 75 make up the majority of the Blessed Bean Cafe target demographic. In New York City, the majority of these customers frequently prefer to have their coffee at the store rather than bringing it to work. As a result, this would be the company's main method of distribution, albeit the company would also permit the delivery of the coffee to the intended clients when needed. This would enable the company to serve both customers who can physically visit the caf and those who prefer coffee but lack the time to do so. The company's target market will include middle-class locals who likely work in the city, tourists who come to the area, students, local businesses, and passersby. Middle-class people who are primarily interested in the industry's healthy alternatives, like teenagers, the elderly, and young adults who want to experience the best healthy options, make up our secondary clientele. The company will grind the whole bean, and consumers who visit the caf will be able to purchase fresh coffee in a variety of flavours. Also, young people in NYC between the ages of 18 and 34 are currently spending more on coffee, amounting to around $24.74. They are more likely to exceed the intake of individuals over the age of 45 who spend $14.15 on coffee. With such spending and the fact that the majority of customers frequently choose two cups each day, the company is in high demand, boosting the likelihood that Blessed Bean Cafe will be successful and maintain it in the future.

Blessed Bean Cafe will enter the market through a variety of tactics. The company will initially use a low pricing strategy, albeit in the short term, and then raise the price by $1.5 over the course of the following six months of operations. The company also plans to offer incredibly distinctive items to health-conscious coffee lovers who want more wholesome and nourishing substitutes. The market is oligopolistic, with Starbucks and Dunkin' holding more than 60% of the market share. As a result, they will be Blessed Bean Cafe indirect rivals. Chock Full O Nuts, Kung Fu Tea, Joe Coffee, Tea Bean, and Aroma Espresso Bar are some of the direct rivals. Regular hot coffee, Chai tea lattes, hot chocolate, caramel, chocolates, and bacon are acceptable substitutes for our goods. But even though they would be identical to those sold by rival companies, our products would outperform them because they would be cooked differently and contain fewer fats, added sugars, salt, and cholesterol. Also, the establishment will serve more fruits and vegetables, freshly brewed coffee, skim milk, and special fruit and salad treats. Our cutting-edge products will give the company the necessary competitive edge to endure in a highly competitive market and industry. The company has the ability to offer a range of coffee flavours to fit the needs of the customers and significantly expand its customer base. A direct threat to corporate operations is imitation and copying of our original items, thus our discoveries would be protected under intellectual property legislation. Only the greatest coffee kinds from around the world would make it into the cups of our customers thanks to the protection of our value chain.

OPERATIONAL ANALYSIS

Products from Blessed Bean Cafe will be created to satisfy the needs of the customer. The company will do market research to make sure that its products are created to allow for innovation to create products that would prevent obsolescence. Yet, because food and beverage goods are simple to modify to create tastes that are in line with customer wants, prototypes and obsolescence in the industry are not seen as serious difficulties. Due to the ease of creating new items and recipes, product development costs are also quite inexpensive. The business has already determined the recipes and methods for creating its products so that our beverages meet the necessary criteria. The task's cost would be covered by the business's beginning and operational capital; as a result, once we had registered our services and goods, we would be prepared to begin operations in a secure setting. Since the FDA regulates the sector, the company must submit an application for the necessary food safety and commercial operation approvals. The company would rely on materials to create products for the market while abiding by state, local, and federal regulations.

ORGANISATION PLAN

The leadership style utilised by the company would be indicative of its management philosophy. To encourage creativity and innovation at the organisation, management would employ a participatory and situational leadership style. Using this approach, the members could express their opinions on potential courses of action while leaving the major choices to the top management. This will ensure that decisions are made in accordance with the appropriate responsibility. The situational approach would provide the leaders the freedom to employ any style of leadership that they deemed appropriate for the circumstance. This would ensure the company's survival during challenging circumstances that call for quick decisions. To manage the workforce and ensure that all defined business objectives are reached in accordance with the firm's obligations and policies, management will also apply a variety of management tools and tactics. The chef will make sure that the recipes are progressive and incremental, while the accountant will make sure that the business maintains a sound financial position. In terms of respect, the company will adhere to regulatory requirements and hire a legal representative for its court cases.

MARKETING PLAN

Due to the capabilities of technological improvement, the marketing strategy will be created to advertise the products both locally and internationally in the vast New York region. Additionally, we will target different online advertising based on a network to draw in a sizable following because the majority of our clients utilise smartphones and other online and social media platforms and because the company has the financial resources to do so. The marketing strategy is designed to reach a wide audience, thus it is anticipated that it will increase traffic to the company's website, social media accounts, and finally our caf. Because our potential customers own smartphones or use computers, the business decides to use its advertisements to reach them. Also, these messages would depict our target market and clientele. They will portray the company as the top supplier of fresh, healthy ground coffee that is low in carbs, high in sugar, salt, and fat and beneficial for their health. The name of our company, Blessed Bean Cafe, will reflect our position as the premier supplier of premium coffee and wholesome snacks. Offering a snack of your choosing to go with your beverage for the first ten customers is the method we'll employ to get your business. This will serve as a marketing message to draw in new clients.

TECHNOLOGY AND INTELLECTUAL PROPERTY PLAN

With the use of technology, we would be able to sell our business more successfully and rapidly reach a global audience, making it easier for customers to see our products. The caf will use the platform for operations, like the use of an ERP system in tracking sales trends and supplies, as online marketing is seen as the next frontier in the marketing strategy. The system will also be used to process employee payroll, enhancing productivity and giving it a competitive advantage. The CEO will be in charge of making sure licence matters are handled correctly. Nonetheless, since the brand's services and goods will be regarded as an intellectual entity, the attorney will help prevent their duplication.

FINANCIAL PLAN

The venture would require $200000 in funding, and with a projected return of $101 083 a month, it would be able to cover its initial costs and produce a profit. Rent, water, power, salaries, licences, routine maintenance, and marketing expenses would be the key financial outlays. The funding strategy calls for leveraging the company's personal funds, which total $100,000, and obtaining a bank loan for an additional $100,000 to cover the remaining capital requirements.

GROWTH PLAN

Because of the consistency and sustainability approach outlined in the marketing plan, which will boost the clientele visiting the caf and others ordering from other business premises, surrounding offices, and private residences, the business is predicted to grow. By the first quarter of the company's first year of operation, at least 1000 clients are anticipated to be developed and acquired. The company will set aside money from its marketing budget to maintain its expanded social media channels and online platforms that it would employ to market the company in order to retain the development approach. Also, this will improve its internet visibility, which will draw more clients and boost sales. After the first eight months, the company's earnings will be reinvested in the company to boost its capacity for innovation, marketing, and operations.