Question
Brieflydescribe how Ted Levitt's Marketing Myopia changes our world & impacts the corporate world nowadays. Use examples from the article. Article: http://jmm-net.com/journals/jmm/Vol_4_No_2_December_2016/2.pdf
Brieflydescribe how Ted Levitt's Marketing Myopia changes our world & impacts the corporate world nowadays. Use examples from the article.
Article: http://jmm-net.com/journals/jmm/Vol_4_No_2_December_2016/2.pdf
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
