Bright Spark a lighting retailer wants to analyse the context of its information and specify its information needs. In that case, we must assess its business model because the model structures the context for its information. Explain the key components of its business model that must be assessed.

Mr. Alvis, the director of Match Lighting, has found himself with sorts of emails including customer complaints about incorrect order deliveries, periodic reports on products, stock, and sales, and supplier-related communication. If you were hired as the information manager at Match lighting, which information management roles would creat part of your information governance efforts? Clearly explain the associated responsibility for each role.

Amy's Candles have hired you as their information manager. You realise that some of their information problems are due to the lack of an information management strategy. Explain to Amy, the director and owner of the business, why an information management strategy is important. Also, motivate them by explaining the critical success factors for its implementation.

An employee at Amy's candles has noticed that some order quantities in the two reports presented are different although the order numbers are the same.We normally refer to such data as dirty. What could be the possible causes for dirty data? How can they clean the inconsistent data values?

Match Lighting is a large manufacturer of lights. The company decided to fragment its data. How and why do organisations such as Match Lighting fragment data despite the potential problems associated with this practice?