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Brighton Corporation is a Canadian company with offices in all major Canadian cities. The company has doubled in size in the past year and is
Brighton Corporation is a Canadian company with offices in all major Canadian cities. The company has doubled in size in the past year and is having difficulty meeting the increased demand for their products. All their manufacturing is done in Toronto and the production department has been getting increasing product orders but due to communication problems the orders have either been slow or delivered to the wrong city. Top management wants to get things under control but by the time they get a report the situation has changed already. The human resource department has been trying to meet the demand to hire new workers but are having trouble keeping track of the number of workers who are sick or are on holidays. The company's salespeople all over the country are having difficulty communicating with potential new buyers because there are too many new products and their product knowledge is either too old or incorrect and they are giving the customer the wrong information. Brighton Corporation is also thinking about adding a new product line but is having difficulty deciding how to do that. The company has decided that they need to hire you to help them solve their problems. You are a business expert and knowledge worker and you have studied Busi 237. Using the terms and concepts from your textbook explain what Bright Corporation needs to do to fix their problems.
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