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' bring a number of customers (usually 4 to 14) together with a moderator to discuss their experiences, needs, and expectations regarding a new product

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' bring a number of customers (usually 4 to 14) together with a moderator to discuss their experiences, needs, and expectations regarding a new product concept. C] lndepth interviews C] Customer surveys C] Expert panels D Focus groups a What is the customer's contribution to the New Product Development Team? Feed back on design as well as how customers will actually use the product Process expertise to improve production efficiencies Technical expertise needed to translate designs into an actual prod uctfservice Technical expertise needed to translate concepts into prod uctfservice designs a The concept of endtoend innovation shows that new product development is an) process, requiring extensive collaboration throughout a company. C Personal Revolutionary [: [: Crossfunctional [: In novative

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