Bringing account that the integration of the different type of marketing creates new opportunities to develop better strategies to reach furthered targets, the potential points of integrations are all of those ones which allow the company to get more in touch and create a real relationship with the customers. Some of those are, social media fan pages, web sites, face to face interaction, and so on. As a business case in the website Marketing Schools, in its publication about Integrated Marketing, it is mentioned that Domino's pizza was facing a bad publicity about the flavor of its product, what the company did to demonstrate it accomplishment with the customers was create an open conversation with them through reviews and after that create a TV publicity in which showed the bad and good reviews from the clients, creating the belief that the customers were listened and the company will change the activities that it was doing wrong.5