Broad IMC Tools A. Advertising B. Sales Promotions C. Online Marketing (website, online advertising) D. Social Media E. Public Relations (including brochures, newsletters) F. Personal Selling G. Direct Marketing (mail, email, text) H. In-store Merchandising and POS materials. Match to its best definition/overview Targeted communication with customers to generate a response. Utilizing corporate support for a cause or an activity Distribution of content to facilitate interpersonal interactions through various platforms. Designed to present the product in the best location in the store or to grab consumers interest through a display located at the point of purchase A paid form of communication delivered through a mass medium designed to persuade. Electronic media to build the brand image and educate the customers Designed to entice consumers with tools like coupons or rebates. Designed for use in conjunction with other IMC tools. Two way communication that is designed to influence the buyer