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Broadway Group sells three lines of prepared foods in a market where the total demand is 240 million cases. Their market share is 2.5%; the
Broadway Group sells three lines of prepared foods in a market where the total demand is 240 million cases. Their market share is 2.5%; the average selling price is $30 per case and their variable costs are $23 per case. Broadway spends $15 million on marketing and sales expenses. Other operational costs add up to $6 million. Use the data provided to select the best response to each question. It will be listed in the header on the quiz question page. Question 2 (0.5 points) Saved What is Broadway's current net marketing contribution (NMC)? $165 million O $159 million $21 million $42 million $27 million
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