Brown & Smith Inc. engages in the design, development, making, and retail selling of designer jewelry in North America. Before approving a new design, the company draws it on a computer and then produces models to show potential consumers and get their reactions. This allows the company to analyze the possible customer reaction. Identify the concept development method used here.

Group of answer choices

Virtual reality testing

Conjoint analysis

Perceptual mapping

Digital fabrication

Prototyping