Brown's Frozen BBQ sandwiches are made with goat meat dipped in sweet onion sauce. These sandwiches would not be popular in Wisconsin, where people prefer beef, or in Miami where a mustard$-$based sauce is preferred. Which of the following segmentation approaches would be best for the company, based on its desire to target specific regions?

Question $28$ options:

Demographic

Socio$-$economic

Geographic

Personality