Browse the websites of some of your favorite brands/companies and select two (2) examples of how these companies are investing in cause-related marketing. In roughly 200 words, answer the following questions on this discussion board. Be sure to reply to two fellow classmates. You must first post your response before viewing the posts of others. (Estimated time to complete: 20 minutes)

To receive full credit, please post your initial discussion on Friday so there is plenty of time for replies before midnight on Sunday.

1 - Provide two (2) examples of a cause-related marketing campaign and discuss the details of the campaign including the 1) the brand/company and 2) the cause being supported/promoted (8 points).

2 - Embed an image of each cause related marketing campaign in your post (embedded in the post, not as an attachment) (6 points).

Please note: The instructions for uploading images of advertisements with a discussion post are available at the very bottom of the Module 4, Unit 13 folder.

3 – a) Is the cause related marketing campaign consistent with the company/brand image? b) Does the cause related marketing campaign fit the target audience? Explain your answer (5 points).

4 - Respond to the discussion post of two classmates (2 points each = 4 total).

5 - Compose post with organized content, free of grammar and spelling errors, and demonstrate depth of thought (2 points).