Bryan Kramer believes that social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves. Concluding with a live Twitter experiment to test the true reach that sharing can have, he makes a case for the use of social media, and $--$ in the process $-$ illuminates the reason over $700$ million photos and videos are processed on Snapchat every day. Do you agree or disagree with him? As well, speak about a situation you had experienced that might be connected to this.