Question
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday.
- Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock, leaving most customers who come to the store hoping for lower prices but unable to buy the out-of-stock sale items. What kind of accusation can you make on Good Green Grocer. (1point)
- Good Green Grocer wants to keep its customers happy. Its marketing strategy should be designed with this goal. Which strategy focuses on satisfying the needs of Good Green Grocer's customers? (1 point)
- The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. Under which category would the organic food sold here fall? (1 point)
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