BSBLDR411 - DEMONSTRATE LEADERSHIP IN THE WORKPLACE Section 1: Prep are to demonstrate leadership CASE STUDY Case Study - WORLDUCATION Worlducation is a social startup
BSBLDR411 - DEMONSTRATE LEADERSHIP IN THE WORKPLACE
Section 1: Prep are to demonstrate leadership
CASE STUDY
Worlducation is a social startup that manufactures tablet computers for primary school students. They not only focus on the hardware, but they also have a competitive team creating software, content and activities to better engage and educate the students. Worlducation aims to change the way children learn at school by implementing artificial intelligence technology that can follow up on each child's progress and adjust to their needs as they learn, creating the optimal path learning experience. So far, Worlducation only sells their tablet computers business to business (B2B) as they realised that their content and hardware proved most effective when a whole classroom was using it, and a teacher was coordinating the activities. Also, this helped the sales team focus on larger sales, and minimised the potential number of problems that could arise from individual customers. However, the long-term plan is to also tackle a business to consumer strategy (B2C). What makes Worlducation completely different from their competition is that they envision a world in which every child learns how to read and write - a world without illiteracy. Given this vision, for every classroom that buys their products, they donate and train a classroom somewhere around the world that can't afford the same technology. Furthermore, they connect the two classrooms (those who bought the products and services and those who received the donation) so that they can grow together and collaborate throughout their learning cycle. Worlducation was founded in 2016, and by the end of 2019 they had sold over 35,000 tablets to over 550 schools in 23 countries, generating revenue in hardware sales and software subscriptions. Worlducation headquarters are in Sydney's CBD but they have a development team in Bulgaria, a manufacturing team in Hong Kong, and operation and marketing staff in Colombia, Egypt, Iceland, Russia and the Philippines. Worlducation started 2021 with a huge sale to a school in Portugal. Although it was a great start, the context for the rest of the quarter was highly uncertain due to COVID-19. Surprisingly the pandemic brought hundreds of new leads and that led to an unprecedented growth that brought alongside dozens of operation and production problems during 2020. The factory in Hong Kong closed down for 1 month due to government restrictions limiting supply, the sales team was overwhelmed with sale meetings over ZOOM, the tech-support team had to re-adapt the software to remote learning for many of the schools, and the founders had to start thinking on how education was going to change after this worldwide event.
Welcome Welcome to the Strategic and Operational Plan for Worlducation. This document sets out our vision for the next two years and how we hope to achieve it. We hope you enjoy reading this document. Lucas Lopez CEO Worlducation Executive Summary Founded in 2016, Worlducation is a social startup that manufactures tablet computers for primary school students. Our focus is not only on the hardware, but also creating software, content and activities to better engage and educate primary school students. Worlducation aims to change the way children learn at school by implementing artificial intelligence technology that can follow up on each child's progress and adjust to their needs as they learn, creating the optimal path learning experience. Worlducation envisions a world in which every child learns how to read and write - a world without illiteracy. This is why, for each classroom that buys our product, we donate and train a classroom somewhere around the world that can't afford the same technology. We then connect the classrooms together so that they can grow and collaborate throughout their learning cycle. Vision Statement To see a world without illiteracy. Mission Statement To be the change and facilitate a world without illiteracy by changing the way children learn at school and the number of schools that have access to technology. Our values are: Core values underpinning our activities are:
Strategic Priorities
Increase our reach
Continue building deeper customer relationships
Attract, engage and develop the best staff
Our organisation structure SeniorManagement consisting of the CEO and General Manager heads up the overall organisation. The company consists of key teams as follows:
Each team develops its own performance plan each year for the upcoming 12 months. Each team is expected to:
The Market The technology market is a growing and ever-changing industry due to the rapid rate that technology is being updated. Emerging technologies include artificial intelligence and the Internet of Things (IOT). There is an increasing focus on cyber security. Due to the global pandemic, the issues with the manufacturing industry have impacted on the supply of hardware components. The trend for consumer spending during the pandemic has taken a downturn but this has not affected the ICT industry as due to more people working from home, consumer appetite for tablets has increased. Situation Analysis
Marketing Strategies Our marketing strategies aim to:
We plan to develop our market share by:
Collaboration As a company we focus on collaboration both within and outside of the company. Currently our external partners are:
Key projects The following key projects will commence in 2022: Due to global economic conditions, a wait and watch attitude is being adopted while we brainstorm and provide cost estimates for future business models. Options include establishing a second manufacturing facility (estimated cost $5 million), outsourcing manufacturing to a third party (lost margin of $200 per unit sold or $2 million per year assuming 10 000 units are sold), developing a cloud based solution where customers can access the software remotely on their own devices (estimated cost of $2 million), purchasing off the shelf tablets (lost margin of $300 per unit sold or $3 million per year) or repurposing used tablets ($100 per unit sold or $1 million). Operational Plan (focus on 2022) As an introduction to the Operational Plan, it is important to understand the following information. Worldcation has a complex supply chain that begins when a sale is made usually via a sales representative or through an online enquiry that is handled by the sales team. Sales are recorded in an internal Enterprise Resource Planning System (ERP System) which notifies the operations team that an order needs to be delivered. The operations team verify the sales order and authorise the delivery of a manufacturing request to the factory in Hong Kong. Manufacturing team in Hong Kong notes the order specifications and delivery details and incorporates this within its production schedule. The order is manufactured and the operations team arrange freight and shipping directly to the customer. Recently a decision has been made to start working on a cloud-based solution but continuing with the existing model. Operational activities for 2022 are indicated. Responsibility for each area is to be determined based on staff member skill sets or potential.
Our people Our people skills are as follows:
Purpose This code aims to guide the conduct of staff in the performance of their duties as an employee of Worlducation. It is intended to provide practical assistance for staff faced with ethical challenges. Overview All staff of Worlducation are expected to perform the duties associated with their position skilfully, impartially and diligently in order to contribute to the efficient and economic achievement of Worlducation's strategic goals. Staff should be guided in their conduct by the principles established by this code. If there is any doubt as to the applicability of the code, or the appropriate course of action to be taken in certain circumstances, the matter should be discussed with a senior member of staff. Code Ethical principles The fundamental ethical principles on which this code of conduct is based are:
Respect for others All staff are expected to treat others, including other staff and customers, with fairness and respect. This involves:
Integrity All Worlducation staff have an obligation as a citizen and as an employee to observe the laws of the State and the Commonwealth. Staff are required to be familiar with, and comply with, all relevant Worlducation policies, procedures and codes of practices of the organisation. Conflicts of interest Staff should be honest in performing their role and avoid conflicts between their private interests and those of their responsibilities to Worlducation. Conflicts of interest may arise when a staff member is in a situation where personal circumstances are affected by the decisions or duties carried out in their role. A conflict may arise when any of the following are involved:
All staff must act responsibly and report any actual or perceived conflicts of interest that arise as part of their role. If there is any question as to whether a conflict exists, staff must discuss the circumstances with management to determine whether a conflict exists. Appropriate strategies will be developed to manage any reported or perceived conflicts of interest. Diligence Staff are expected to carry out their duties in a professional, ethical and diligent manner at all times. This means staff must:
Economy and efficiency Staff should use Worlducation resources, facilities and intellectual property only for legitimate purposes related to their role with Worlducation. Staff should avoid waste or minimize it where avoidance is not possible. Staff should maintain sufficient security and protection of Worlducation property, facilities, resources and intellectual property. Management performance Leaders must have the following qualities:
Standards for leadership
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Section 2: Aligning behaviour with organisational values
Assume that the team have been working according to the implemented Performance Plans for some time. You must identify at least two performance/behaviour issues caused by the team or a team member not working according to organisational values. You may use the Internet to gather information relevant to the issues and identify possible solutions
The team has been effective overall, but collaboration within the team hasn't been as good as it could be and there is conflict between team members.
One team member is performing poorly due to a lack of time management skills.
Use Section 2 of your Project Portfolio to:
- Describe at least two issues and possible solutions for each issue
- the associated risks for each of the options
- record your preferred course of action to resolve each issue
Compl ete this section beforethe meeting.
Issue 1 | Issue 2 | |
Team/team member issues Outline at least two issues (this may be where the team have not been working according to organisational standards and values) How can this can be rectified? List at least two options for each issue. | ||
Risks List any risks associated with the options. | ||
Preferred course of action. Explain your preferred course of action and the reasons why (taking risks into account). |
Based on the sceon the CASe STUDY:
Compl ete this section aftermeeting with the relevant team/team members.
Meeting Who did you meet with? | |
Facilitate participation Describe how you facilitated participation and adjusted your behaviour based on your previous evaluation. Describe any suggestions/feedback received from the relevant team/individuals. | |
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