BSBOPS601 - Task 1 - part C

All work is based on Bounce Fitness.

https://bouncefitness.precisiongroup.com.au/category-infrastructure/business-strategy-and-planning-documents/

To access some pages, maybe the information below will be required:

user name: tmlearner

password: tm@123

Bounce Fitness

MissionStatement

The Centres will serve the community with quality, comprehensive, unique, and distinctive healthprograms and services. The employee team will expand upon the preventive services while improvingthe quality of life among participants through health and fitness services utilising state of the artequipment and practices. These programs will reflect members' needs and be financially viable for allstakeholders.

VisionStatement

Bounce Fitness is committed to an expanding role as a premiere provider of wellness integratedservices.Throughtheevolvementofanempoweredemployeecultureandthecreativeacquisitionanduse of resources, we will develop and implement comprehensive programmes and services appealingtoall.

Values

Integrity

We hold ourselves and co-workers accountable for building trust with our members and each other bybeinghonest,ethical andconsistentinwhatwesay anddo.

Teamwork

We are committed to empowering our internal teams and external members with the appropriateresourcestoeffectivelyachieveour commonvision.

Accountability

We hold ourselves and our co-workers accountable for our behaviours and responsibilities as theyaffect us,our membersandourculture.

Quality

We are committed to continually leading the fitness industry by providing the highest standards ofqualitytoourmembers,throughservices, programs, andcommunityrelations.

Culture

Philosophy

OurphilosophyatBounceFitnessistoprovidetheverybestexperienceforeachofourcustomers.Webelieve fitness should be fun and as individual as each of our members. That's why we provide freeongoingsupportthroughoutourclient'sfitnessjourney.

Leadership

Weareleadingthefitnessindustrybyemployingonlythebestprofessionalsintheindustry.OurFitnessInstructors are all athletes who have competed professionally throughout their careers. They arefriendly,knowledgeableandworktirelesslytopositivelyinfluence eachofourmembers.

Change

WeprideourselvestoconductchangeinanyareaofthebusinesspracticethatdoesnothaveapositiveeffectorsignofgrowthforthemembersofBounceFitness.Webelievechangestartsatthetop soourManagers perform ongoing research to ensure we are up to date with the latest equipment, trainingtechniques, technologyandoperationalpractices.

CustomerCare

Weconductregularfeedbackandreallylistentoourmembers.EveryBounce Fitnessemployeepridesthemselvesintakingthetimetomakesuremembersknowtheyaresupportedtoachievetheirfitnessgoals.OurManagershaveanopen-doorpolicyandworkinanofficeatthefrontofeachBounceFitnessCentre,sotheycanregularly interactwith members.

Business Objectives and KeyPerformanceIndicators

TheBusinessObjectivesofBounce Fitness setoutwhatthe businessistryingto achieve.

• Generatea10%increaseinsalesthroughboostinggymmembershipsalesleadsbytheendof thefiscalyear
• Increasemarketpenetrationby15%throughutilisationofmarketingstrategieseveryquarter
• Decreasecustomeracquisitioncostsby4%everytwoquartersthroughtheimplementationoftheUSPstrategy
• Keepemployeesprofessionallyrelevantbyfacilitatingannualtrainingsessions
• Resolveallcustomercomplaints submittedviaallchannelswithin48hoursoffiling
• Provideadiverserangeof exercisestoclientsviaweeklyfitnessclasses
• Increaseclientattendancerate by20%viaadvertisingcampaignseveryquarter
• Continuetocultivatetheimageasapremierlong-termwellnessprogramprovider
• Expandthebusinesstothefoodindustrytoincreasethenumberofcustomersby10%

NewProductorServiceDevelopmentStrategy

FollowingarethestepsrequiredbyBounceFitnessinthedevelopmentofnewproductsorservices.

1. Clarify the goals of BounceFitness and the strategicrole of the newservice or product forcompetitiveadvantage.
2. Beflexibletocopewithandmediateenvironmentalchanges.
3. Anticipatemarketreactiontonewproductsorservices.
4. PrepareBounceFitnessteamsandindividualsforthechangeneededtodevelopnewproductsandserviceson a regular basis.
5. Standardisenewproductorservicedevelopmenttoensurethatitisacceptedasanorganisationalprocess.
6. Installanewproductorservicestandardisationdecisionmakingsupportsystem.
7. Estimatethenewproductorservicemarketopportunity.
8. Developasalesforecastingprocessthatcapturesthemarketresponsetonewproductsorservicealternatives.
9. Developfinancialforecastingtoprovideanewproductcontrolchart.
10. Establishtestmarketingasafirststeptoimplementation.
11. Developaproductorservicelaunchthatcapitalisesonthecurrentmarketsandcomplimentsthestrategicpositioningofthenewproductorservice.
12. Launchandtrackthenewproductorserviceprogramtoimplementmodificationsforsuccess.

The doc can be accessed on:

https://bouncefitness.precisiongroup.com.au/wp-content/uploads/2021/01/OPS601-Generic-Business-Assessment-Report-Template-v1.0.docx

Part 4

Review of market requirements
Review the market conditions for the relevant products and services to understand customer needs, market size and target market.
Products relevant to the business plan (at least two) Product refers to a tangible or discernible item that the business offers for sale (E.g. car or mobile phone).
Product name	Brief description of the product Must include details on features of the product, customer problems it solves, and benefits it provides.

Services relevant to the business plan (at least two) Service refers to an activity or intangible item that the business offers for sale as a separate item (E.g. mobile service plan) or as a significant component of another product (E.g. after-sale service for a car or mobile phone).
Service name	Brief description of the service Must include details on features of the service, customer problems it solves, and benefits it provides

Customer needs for products and services identified Customer needs refer to reasons that drive a customer's decision to buy a product or service. Customer needs can be of different types such as price, quality, convenience, choice etc.
Product	Customer needs At least two for each product
Service	Customer needs At least two for each service

Target market for the products and services identified Target market refers to the specific group of customers to whom a business wants to sell its product or service. Target market can be identified by one or more factors, such as age, gender, income level, education level, geographic location, marital status etc.
Product	Target market for each product
Service	Target market for each service

Market size for the products and services identified Market size refers to the maximum total number of customers or total sales possible in the market in any given year. It includes quantity about one or more of the following parameters: Total number of customers in the market Total revenues of the market Expected future growth in number of customers Expected future growth in revenues of the market
Product	Parameter At least one parameter for each product	Quantity
Service	Parameter At least one parameter for each service	Quantity

References