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Bubba's, a fast food chain from the United States, wants to open a branch in China. It plans to change its menu to appeal to
Bubba's, a fast food chain from the United States, wants to open a branch in China. It plans to change its menu to appeal to the Chinese palate. In this scenario, Bubba's is implementing the gap model
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
