Question
Bubbly Waters currently sells 420 Class A spas, 570 Class C spas, and 320 deluxe model spas each year. The firm is considering adding a
Bubbly Waters currently sells 420 Class A spas, 570 Class C spas, and 320 deluxe model spas each year. The firm is considering adding a mid-class spa and expects that if it does, it can sell 495 units per year. However, if the new spa is added, Class A sales are expected to decline to 285 units while the Class C sales are expected to increase to 595. The sales of the deluxe model will not be affected. Class A spas sell for an average of $14,300 each. Class C spas are priced at $7,200 and the deluxe models sell for $18,200 each. The new mid-range spa will sell for $9,200. What annual sales figure should you use in your analysis?
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