Budget Direct, Australia's most acclaimed insurer, continues to maintain its reputation for consistently providing the most competitive premiums across various market segments. Just like in previous years, Budget Direct has once again claimed the coveted title of Insurer of the Year in Money's 2022 Consumer Finance Awards. However, what truly sets Budget Direct apart in today's fiercely competitive market is not just its affordability, but also its unwavering focus on enhancing its digital platforms.

Analyse Budget Directs IMC campaign(s) for its Home Insurance by addressing the following questions with supporting evidence:

Question 4: Identify Budget Directs 3 marcoms tools (Personal selling, advertising, Public relations, sales promotion and direct marketing) , media types (SHARED, OWNED, EARNED AND PAID) and creative execution used for its Home Insurance in the Australian market. (12)