Budget Direct, Australia's most acclaimed insurer, continues to maintain its reputation for consistently providing the most competitive premiums across various market segments. Just like in previous years, Budget Direct has once again claimed the coveted title of Insurer of the Year in Money's 2022 Consumer Finance Awards. However, what truly sets Budget Direct apart in today's fiercely competitive market is not just its affordability, but also its unwavering focus on enhancing its digital platforms.

Analyse Budget Directs IMC campaign(s) for its Home Insurance by addressing the following questions with supporting evidence:

Question 2: Identify Budget Direct Home Insurances target audience selection strategy using the STP model. In your response, describe and justify each component of the model. (HAVRD REFERENCE)