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Budget Variance Analysis for Performance Evaluation : A company budgeted $100,000 for advertising expenses but incurred actual expenses of $120,000. Analyze the advertising expense variance
Budget Variance Analysis for Performance Evaluation: A company budgeted $100,000 for advertising expenses but incurred actual expenses of $120,000. Analyze the advertising expense variance using a flexible budget approach, and discuss possible reasons for the variance, such as changes in market conditions, pricing strategies, or advertising effectiveness.
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