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Budweiser, as part of its Responsibility Matters campaign, promotes responsible drinking by encouraging the use of designated drivers. Ads in this campaign are an example
Budweiser, as part of its "Responsibility Matters" campaign, promotes responsible drinking by encouraging the use of designated drivers. Ads in this campaign are an example of __________ advertisement
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
