Bugatti is considered cooler and superior to$,$ for example, Kia or Mazda. However, why can't all companies market high$-$end and high$-$performance product offerings?

Typically, firms targeting broader demographics have smaller financial resources $($e$.$g$.,$ Walmart or Amazon generate significantly less revenue than Nordstrom or Bloomingdale$).$

Kia strives to position itself as delivering practical, utilitarian vehicles that offer high quality and value for the price. Bugatti just happens to be positioned as upscale and luxury. Each brand targets distinct demographics.