Question
Buick is attempting to reposition its car. (14 marks) a. Identify two (2) elements of the marketing mix used by Buick to reposition its product
Buick is attempting to reposition its car. (14 marks) a. Identify two (2) elements of the marketing mix used by Buick to reposition its product and discuss the relevance of the elements. (8 marks) b. Discuss one (1) advantage and one (1) disadvantage of the repositioning of the Buick car? (6 marks)
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
