Building a balanced scorecard tar-Run Inc. owns and operates 10 food trucks (mobilie kitchens) throughout metropolitan Los Angeles. Each food truck has a different food theme, such as th-Moricano, tradtional Mexican street food, thiopian cuisine, and Lebanese-Isla fusion. The company was founded three years ago by lumita Orien when she opened a single food truck with a unique. As herbes has grown, she has become concemed about her blity to manage and control the business. O'Brien describes how the company was bull, its key success factors, and its rent growth I built the company from the ground in the beginning, it was just me. I drove the trud, set the menu, bought the ingredients, prepared the mess, werved the meals, cleaned the kitchen, and maintained the quipment. I made me from quality ingredients and didn't serve anything that wasn't perfect. I changed my location doly and notified customers of my location via Twitter As my customer bare grew hired eyes to help me in the truck. Then one day I cared that I had a formula that could be expanded to multiple trucks. Before I knew it, I had 10 trucks and washiring people to de everyting that wow, I work with my team to build the menu, set daily locations for the trucks, and manage the operations of the My business model is based providing the highest-unity street food and thing more for the other trucks. You won't get the cheapest me at one of my true, but you will get the best. The superior qual show me to pre me higher than the other truck. My employees are critical to my succes. I pay them a better wage then they could make another food trucks, and expect more from them. Irely on them to maintain the situatiebed ween Impened my first truck. Things are going great, but in seing remed. So for the growth in sales has led to a grown in profitability to in getting out. Ir att starts to fall off my brand value rodes, and that could affect the prom the chargeur mynd the of my business Sorry whether these measure inaring and growth, internal proces, store, e financial performance perspective of the balance scorecard Peste Balanced Scorecard Meses Performance Perspective Average meal Number of meals these Onine customer reviewing umber of our com Avenge employee Average rating hours per wee Quality ratinge of ingredienser Cross pront Pomaran Number of unique meals on the menu