Building a Customer Data Foundation:

• Choose the company that you'll be working on, within the vertical assigned to your group (the company should be in Fast-moving consumergoods (FMCG))
• Create 2 complete Buyer Personas for your company. Deliverable:2 slides per Buyer Persona.
• Based on the previous Buyer Personas, draft the set of variables (within socio-demographic, transactional and psychographic data) that you think you need in your CRM to identify them, together with the source of that data point. Deliverable:Spreadsheetpasted on Slides Presentation.

Thanks for helping.