Building strong relationships can be enhanced by these conversational guidelines: O A. focus on small talk, find something in common, and talk about your success in sales O B. express genuine interest, be a good listener, and encourage others to talk about themselves O C. engage the prospect immediately, ask probing questions, and attempt to close the sale O D. act interested, listen to the prospect, and move to the sales presentation O E. dispense with small talk, focus on the buyer's reaction, and try to close the sale