Select a firm or product that interests you. The more focused the firm or product is the easier you will find it to carry out the task. It needs to be a firm you are personally familiar with or a product that is popular enough to have a considerable amount written about it.

 

What are the key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure, revenue streams, social and Environmental Cost, and social and environmental benefits for the firm or product you chose.