Bums! Factor Evaluation Matrix (EFE) USTabacca KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE Opportunities 1. Global markets are practically untapped by smokeless tobacco market .15 .15 2. Increased demand caused by public harming of Hooking .15 3. Astronomical Internet advertising growth .05 4. Pinkerton is leader in discount tobacco market .15 5. More social pressure to quit smoking. thus leading users to switch to alternatives .10 Nil-eats I. Legislation against the tobacco industry .10 2. Production limits on tobacco increases resource competition .15 3. Smokeless tobacco market is concentrated in southeast region of United States .10 4. Bad media exposure from the FDA 5. Clinton administration TOTAL .10 1.00 1.10