Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Retailers who sell this kind of specialty product almost always use which kind of pricing tactic?

price lining

penetration

second market discounting

premium $($prestige$)$

loss leader