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Burberry practiced a focused differentiation strategy. What are the competitive risks of this type of strategy that the company could have faced?
Burberry practiced a focused differentiation strategy. What are the competitive risks of this type of strategy that the company could have faced?
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While a focused differentiation strategy like the one Burberry practiced can be effective in targeting a specific market segment with unique products ...
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Strategic management an integrated approach
Authors: Charles W. L. Hill, Gareth R. Jones
9th edition
538751061, 978-0538748568, 538748567, 978-0538751063
