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Burger Bounce is fast food and beverages serving chain that operates in BC, Canada. Its customers are locals and immigrants coming and settling in BC.

Burger Bounce is fast food and beverages serving chain that operates in BC, Canada. Its customers are locals and immigrants coming and settling in BC. The fast food chain indents to offers burgers and stuff for the potential customers other that Beef ones. It mainly focuses on Chicken and Potato Burgers. Its unique product would be introducing Potato Patties for the burgers, taking inspiration from various other fast food chains in introducing similar products in different nations. Based on the above information provide a detailed Marketing Research: a. Industry analysis - what is happening in the overall industry for this product/service b. Consumer analysis - demographics, behaviors, and geographic considerations c. Competitive analysis - your potential competitors and their strengths and weaknesses d. Opportunity analysis - information to substantiate the opportunity

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