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Burns, A. C., Veeck, A., & Bush, R. F. (2017). Marketing Research , 8th Edition. Pearson. ISBN: 9781292153261 text book link Luxe Fashion House have

Burns, A. C., Veeck, A., & Bush, R. F. (2017). Marketing Research, 8th Edition. Pearson. ISBN: 9781292153261

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Luxe Fashion House have been experiencing very poor store traffic and sales lately. The management team are considering conducting research to collect primary information that will help them resolve the problem at hand and design a workable strategy. discuss and explain using relevant examples how the different types of research design could be used in this situation.

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