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BUS 601 ANOVA (Bonus-Extra Credit): Name: ______________ Two Factor Analysis of Variance: Independent Samples (With replications) - Suppose in this exercise, two factors are to
BUS 601 ANOVA (Bonus-Extra Credit): Name: ______________ Two Factor Analysis of Variance: Independent Samples (With replications) - Suppose in this exercise, two factors are to be examined: (See Data Below) The effects of the marketing approach on sales. - Emphasis on convenience - Emphasis on quality - Emphasis on price The effects of the selected media on sales. - Advertise on TV - Advertise in newspapers - Are these differences caused by differences in the marketing approach? - Are these differences caused by differences in the medium used for advertising? - Are there combinations of these two factors that interact to affect the weekly sales? Use Excel (Two-Factor Analysis with replication) to test the above three hypotheses using Alpha=.05. Upload your r way) link. Data: (For the two-way ANOVA Problem ) Convenience Quality Price TV 491 677 575 TV 712 627 614 TV 558 590 706 TV 447 632 484 TV 479 683 478 TV 624 760 650 TV 546 690 583 TV 444 548 536 TV 582 579 579 TV 672 644 795 Newspaper 464 689 803 Newspaper 559 650 584 Newspaper 759 704 525 Newspaper 557 652 498 Newspaper 528 576 812 Newspaper 670 836 565 Newspaper 534 628 708 Newspaper 657 798 546 Newspaper 557 497 616 Newspaper 474 841 587
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