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BUS 652 CONSUMER BEHAVIOR Identify a recent purchase decision that you made. List the key knowledge, meanings and beliefs and cognitive processes that occurred in

BUS 652 CONSUMER BEHAVIOR

Identify a recent purchase decision that you made. List the key knowledge, meanings and beliefs and cognitive processes that occurred in this situation.

Describe the flow of reciprocal interactions between your stored knowledge and cognitive processes.
Which had the greatest influence on your eventual purchase behavior?
Describe how environmental factors and your own behavior influenced these cognitive processes.

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