BUS475T Please read the case study on pages 242-267. Please answer the following questions: 1. How strong are the competitive forces confronting Under Armour in the market for athletic apparel, footwear, and accessories? Do a five-forces analysis to support your answer. 2. What does your strategic group map of the performance sports apparel industry look like? Is Under Armour well positioned? Why or why not? 3. What do you see as the key success factors in the market for athletic apparel, footwear, and accessories? 4. What does a SWOT analysis reveal about the overall attractiveness of Under Armour's situation? 5. What are the primary components of Under Armour's value chain? 6. What 3-4 top priority issues do CEO Kevin Plank and Under Armour management need to address?