Business Analysis 10: Gray Ape Estate Winery_(Part 2) - WORKSHEET Student Name: 1. Country Markets Chosen for International Expansion (based on your Country Attractiveness Analysis Worksheet Gray Ape Estate Winery Part I) 1. 3. 3. 2. Differentiated Brand Positioning for International Markets CONSUMER Target Market Profile: (consider geographic, demographic, psychographic and behavioural characteristics) Positioning Statement (How is the brand differentiated from competitors in the minds of consumers?) Changes to the Product or Brand (Describe changes to the product, label or other brand features for international markets.) 3. 3-Year ANNUAL Sales Revenue Forecast for International Markets (Complete the spreadsheet included in this week's eConestoga file. There is a short video to help you use the spreadsheet.) Business Analysis 10: Gray Ape Estate Winery_(Part 2) - WORKSHEET Student Name: 1. Country Markets Chosen for International Expansion (based on your Country Attractiveness Analysis Worksheet Gray Ape Estate Winery Part I) 1. 3. 3. 2. Differentiated Brand Positioning for International Markets CONSUMER Target Market Profile: (consider geographic, demographic, psychographic and behavioural characteristics) Positioning Statement (How is the brand differentiated from competitors in the minds of consumers?) Changes to the Product or Brand (Describe changes to the product, label or other brand features for international markets.) 3. 3-Year ANNUAL Sales Revenue Forecast for International Markets (Complete the spreadsheet included in this week's eConestoga file. There is a short video to help you use the spreadsheet.)