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Business background Tasty Food to Go is a cozy and small family-owned restaurant located in a charming little neighborhood in the heart of Arcadia, Californiaserving

Business background

Tasty Food to Go is a cozy and small family-owned restaurant located in a charming little neighborhood in the heart of Arcadia, Californiaserving authentic homemade Asian cuisine. It occupies a corner space with a back-parking lot and plenty of street parking, and the entrance to the restaurant is super friendly, sweet, and homey. It serves deliciously and freshly simple wonton, dumplings, noodles, rice bowl dishes, and desserts that will suit many people's tastes. Tasty Food to Go's food uses fewer carbs, fewer calories, and less fat than every other restaurant. We offer delivery and takeout on an Asian menu that is impressively inexpensive. The restaurant also provides free delivery within five miles of the restaurant.

Assignment:

  1. Pricing and Distribution Strategy - Develop the company's pricing and distribution strategy.
  2. Pricing Strategy - pricing strategy should be in comparison to your competition - example, do you plan to penetration or skim strategy?
  3. Distribution Strategy - Discuss how customers will buy, are you multi-channel? Omnichannel? What is your logistics and supply chain management strategy (i.e., who are your vendors and how will you interact with them, will you use wholesalers, will you have dealers/retailers)?

Note: The only information we have is the business background

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