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Business buyers will generally experience cognitive dissonance if the buying situation is a modified re - buy. will generally experience cognitive dissonance if the buying

Business buyers

will generally experience cognitive dissonance if the buying situation is a modified re

-

buy. will generally experience cognitive dissonance if the buying situation is a straight re

-

buy. will generally experience cognitive dissonance if the buying situation is new task buying. generally do not experience cognitive dissonance.

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