Business Case Fat-E Bike

You have been hired as the Director of Transportation for Fat-E. Fat-E is three-year-old firm, founded by three university friends based out of Ottawa, Ontario. The company makes electrically powered bicycles made for off-road trail riding. The Fat-E is unique in that it is based on the fat tire bike already on the market. Fat-Es model includes an electric motor and with a heavy-duty transmission that automatically changes gears while moving. There are other bikes in this market, but the Fat-E is unique in that the transmission is electronically controlled, saving precious battery life power when in use. The firm has begun to build a relatively loyal customer base, and markets itself to offroad cycling enthusiasts, and off-road cycling clubs.

Fat-E started originally by manufacturing their first models on their university campus in space provided by their entrepreneurial centre. The owners quickly outgrew this space and moved into a small industrial unit just outside Ottawa (Kanata). Since then, the company has grown to expand into the two adjacent units in the industrial complex.

From this location they managed the entire business including 24 permanent full-time staff (mixed between administration, production, and warehousing). Business is strong and Fat-E has now outgrown the space they currently occupy and unfortunately there are no more adjacent units in the industrial complex for them to consider expanding into.

The Bike:

The bicycle is comprised of a heavy duty steel frame, weighing 48 pounds, two oversized rims with oversized fat tires, a battery that is integrated into the frame, and the patented transmission that has been integrated into the frame at the rear wheel.

When fully assembled, the finished bike weighs 84 lbs. It is packaged and shipped with front wheel off and occupies a corrugated box: dimensions: 48 inches long x 12 inches wide x 30 inches high. The Fat-E is not palletized, and ships individually via courier. The bike contains a lithium-ion battery and due to dangerous goods regulations cannot be shipped by air.

There are four primary components to the bicycle the frame, battery, gears and wiring, and the wheels. Each is sourced from an individual supplier outside of Canada:

The steel frame is manufactured in China and shipped via LCL.

The battery is manufactured in Tennessee (USA) using LTL service paid for by the battery supplier.

The gears and wiring are purchased in from a supplier in France using LCL service that is arranged by the seller.

The final component, the wheels, are sourced from a supplier in Mexico City (Mexico). If Fat-E orders six or more pallets of wheels the supplier includes the cost of freight in the price of the wheels. If Fat-E orders less than six pallets the supplier arranges for LTL service but adds this expense on to the invoice to Fat-E

Assignment #2 Supplier Selection

Fat-E has decided to begin selling service to All-Trade Outdoor (ATO) who is a national retailer that requires large volumes sent to their distribution centres located in Kelowna BC and Montreal QC. Fat-E will be required to ship in TL quantity to both locations and the CEO has asked that you source a TL provider(s).

The CEO has also reiterated their commitment in their company vision to remain ethical and sustainable and has asked that this also form a part of the decision making process. In discussion with the CEO, you have discovered that Fat-E does not have a formal ethics policy at the company. You recommend that this be considered and agree to provide some guidance on what an ethics policy should include.

Specifically, you have been asked to:

1. Detail the factors that you would use in comparing truckload companies against each other and develop a proposed weight or ranking of the factors according to what you consider to be their level of importance in selecting a new carrier.

2. Consider and discuss the potential areas that a new ethical purchasing policy needs to address. These include: a) the rationale for why Fat-E should have a corporate ethical policy, b) who the policy should be protecting, and c) what ethical criteria should guide decisions on ethical conduct. The CEO is not requesting you develop the actual policy at this time, rather consider the specific areas and discuss each in detail.

Your Assignment Your report should be approximately 1,500 words, and the structure should include a brief introduction to your challenges, your analysis and your recommendation organized separately for each challenge, and finally a conclusion. You can use the Word template provided on your course site to get started. For this assignment, you do not need to include a cover page, table of content, or executive summary. However, you are encouraged to include appendices of reference material where appropriate (i.e. computation tables or reference material not required in the discussion portion of your submission).