Business Case Marketing Management Case EBBA 105 1 BWT - The Company Vision: 2 BWT - The Company The Internationally Leading Water Technology Group 4 production facilities 500 million turnover 2,800 employees R&D departments in France, Germany, Switzerland and Austria Globally leading know-how in all areas of water treatment 3 3 3 Leading R&D Competence 4 4 Water filtration at the \"Point of Entry\" Filtration Softening Limescale Protection AQA total 5 5 Water filtration for trade & industry Softening Reverse Osmosis & Electro-deionisation Reverse Osmosis PERMAQ UV- & Ozone-Disinfection 6 6 Water filtration for Pharma and Biotech Water BWT Osmotron Pro PW BWT Multitron BWT Ultrastil BWT Combitron 7 7 References BWT- industrial partners Pharma 8 Beverage 8 Award Winning Products \"KitchenInnovation of the year 2013\" for the BWT table water filter in the categories functionality, innovation, design and ecology No. 1 Innovation Award\" of the State of Upper Austria for the Magnesium Mg2+-Technology used in professional and consumer table water filters Winner of the award Trend Product of the Year 2012\" and Golden Award Best of the Best\" in the category Houshold & Cleaning\" for BWT Quick & Clean limescale protection system Plus X Award Best product of the Year 2012\" AQA perla for the domestic softener No. 1 Innovation Award\" at Technopharm for the BWT OSMOTRON product strengths in innovation, quality, efficiency and economic operation\" No. 1 Design Award\" of the Republic of Austria for the RONDOMAT duo S large softener series 9 Why BWT? BWT is technology leader and continually sets new standards in the area of water filtration through innovations BWT offers economical and ecological products and methods in all areas of water filtration BWT invests in state-of-the-art infrastructure with the highest production standards BWT sustainably invests into the brand development and the communication towards the end consumer 10 Market situation and potential table water filter 11 11 Water - element No.1 Water is the No.1 beverage in Germany Per capita consumption of bottled water rapidly increasing: 1990: 2011: 80 Litre 189 Litre* 4,5 Mio. households already own a table water filter* Further 1,2 Mio. households plan to buy a table water filter in the next two years** water is element No.1 for healthy lifestyle water consumption is still increasing *source: VDM, 2012 12 **source: study Typologie der Wnsche\