business case Not all projects ever get off the ground. Why? In any organization, there is a finite amount of time and money to devote to projects. Only those projects which present themselves in the best light will be given the "green light". Which projects are selected? Those whose teams can convince management that they have the most benefits to offer the organization, depending on what that organization considers "beneficial". The project selection process usually involves project teams presenting the "Business Case" to "sell" their projects. Project teams must be well-prepared and well-informed when presenting the Business Case for their proposed project to the stakeholders who are in positions to approve or reject competing project selections and teams. Sometimes, stakeholders rely on SMEs (Subject Matter Experts) to provide "Expert Judgment" in aiding the evaluation of projects. Sometimes the client will evaluate project proposals. Sometimes projects will be evaluated by the organization itself. Inevitably, not all projects proposed are approved and funded to proceed. As a project manager, you must show how your team/project will achieve the stated project objectives better than any other option. The Business Case is your chance to fight for funding for your project over many other