Business Communication, Ch. 9, Persuasive Messages

1. Describe the relationship between credibility and persuasion.
2. Explain the AIM planning process for persuasive messages and the basic components of most persuasive messages.
3. Explain how the tone and style of persuasive messages impact their influence.
4. Create compelling internal persuasive messages.
5. Compose influential external persuasive messages.
6. Construct effective mass sales messages.
7. Evaluate persuasive messages for effectiveness and fairness.

Business Communication, Ch. 12, Research and Planning for Business Reports

1. Explain how planning and conducting business research for reports impacts your credibility.
2. Create research objectives that are specific and achievable.
3. Explain principles of effective design for survey questions and choices.
4. Develop charts and tables to concisely display data and accentuate key messages.
5. Evaluate the usefulness of data sources for business research.
6. Conduct secondary research to address a business problem.
7. Evaluateresearchdata,charts,andtablesforfairnessandeffectiveness.

Business Communication, Ch. 13, Completing Business Reports

1. Explain how completed reports affect your credibility.
2. Demonstrate excellent thinking by applying a precision-oriented style to reports.
3. Design your reports to aid in decision making.
4. Project objectivity in reports.
5. Review reports for effectiveness and fairness.

Answer each Ch. within 150-200 words, do not have to including all the questions, It could be one or two if it meets the word counts.