Business Environment Analysis Report (BEAR)

Business Environment Analysis Report (BEAR) for the product/service in the country being researched by your team. It involves rating and evaluating key national characteristics that may affect the marketing of your chosen product/service.

Requirements:

Examine country variables that may enhance or detract from the success of the marketing of your chosen firm's products/services in your chosen country. This involves rating 25 factors in 5 categories: (1) demographics, (2) government, (3) physical infrastructure, (4) economics, and (5) communications infrastructure. You will rate these 25 factors on a sequence of Likert-type scales. You will then justify your ratings by composing "talking points" on each variable, which can later be used in presenting the report to the class. The final task is to make an overall assessment of the potential market, and to forecast the future market outlook.