Business Ethics

Brief Case :

Your Star Salesperson Lied. Should He Get a Second Chance? The CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity." So when he learns that the firm's star salesperson fudged the numbers on a recent report, the CEO has to decide whether or not to sack him. Is firing the salesperson the right thing to do or should he be given a second chance?

Identify the ethical issues at stake in the case.

Analyze the probable causes for the episode.

Evaluate the options available to the CEO from an overall organization perspective.

How can the organization reassess its ethical principles/approach to prevent the recurrence of a similar incident?

Recommend the steps the CEO can take to address the specific case of the star salesman.