Business Idea: International Grocery Store

Part 1:

Market Need: Any business must aim to satisfy a specific market need. Without a need, even the best ideas fail.

1) Determine the market needs based on 3 facts and 3 figures from 3 reliable sources.

The target must be quantified, i.e. specific numbers of potential customers must be provided and their needs/wants must be explained.

2) In order to satisfy needs/wants you must produce (make/state) your company's vision and mission:

• Determine your vision: How do you see this market in the future, i.e. how will the problem solve?
• Determine your mission: How do you see your role in fulfilling a market need?

Provide valid references for each.

Part 2:

Understand Your Own Company's Strength and Weakness: Description Physical Resources Strength Weakness Human Resources Strength Weakness Financial Resources Strength Weakness Intangible Resources Strength Weakness