Business Innovation at Nike Nike is US based footwear and sportswear company. Today, Nike is considered the world's leading supplier of athletic shoes and apparel and one of the world's most famous and strongest brands. Almost all of Nike shoes are made outside the US. Nike implements lots of innovative approaches to run the business. Nike shoes became successful due to the innovative design created especially for athletes. The company continues to make new innovations and surprise the world community with novel approaches to innovation Question 1: Innovation at Nike (30 marks. 300 words) A. Why is Nike an innovative company? Support your answer with examples (10 marks) B. Discuss the role of four business functions at Nike Give at least two innovation examples for each business function at Nike (20 marks)