Question
*BUSINESS LAW QUESTION* Alayna markets a bell that she claims will automatically quiet a crying baby. Alayna advertises on television that the bell has a
*BUSINESS LAW QUESTION*
Alayna markets a bell that she claims will automatically quiet a crying baby. Alayna advertises on television that the bell has a certain tone that babies love and shows a baby suddenly stop crying when the bell is rung. She charges $50 for each bell for which she incurs $1 in manufacturing charges. The bell was very popular for a few months, but she has started to get complaints; and the Federal Trade Commission has investigated her advertisement regarding the bell. Alayna claims that her advertisement is not deceptive.
Describe and discuss the process by which the Federal Trade Commission would evaluate this case to determine whether the advertising is deceptive.
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Technology And Finance Challenges For Financial Markets Business Strategies And Policy Makers
Authors: Morten Balling, Frank Lierman, Andy Mullineux
1st Edition
041529827X, 978-0415298278
