Business law!

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3. QRI's in-house marketing department decides to use in print ads for Power Up! direct quotes from a study that shows the ingredients in Power Up! are safe and effective. The study was done by Deep Topics, Inc. a private, for profit research/think tank organization. QRI does not obtain the permission of Deep Topics to use the study in its advertisements. Deep Topics files a suit against QRI, alleging infringement of the plaintiffs' intellectual property rights. Which type of intellectual property is involved in this situation? What is QRI's likely defense? How is a court most likely to rule? Explain