Business letters are a primary channel of communication for delivering messages to recipients outside of an organization. They are powerful tools that can project a positive image of your company, encourage product feedback, and promote future business.

When are business letters necessary? Check all that apply.

Sensitivity is inconsequential.

A permanent record is required.

Confidentiality is paramount.

Intercultural communication is required.

Information requires fact checking.

Business letters deliver contracts, explain terms, negotiate agreements, maintain relationships with vendors and customers, and .

Read the following scenario, and answer the following question.

Your company is producing a new ointment for sore muscles. You want to convince a national chain of boxing gyms to use this product.

Why is it important to send a business letter in this situation?

Business letters are best used for spontaneous thinking.

Business letters deliver persuasive, well-considered messages.

Business letters are more likely to be intercepted.

Read the following scenario, and answer the following question.

You work for a commercial builder and are submitting a bid for a new office tower downtown.

Does this situation require an e-mail, a memo, or a business letter?

Memo

E-mail

Business letter